Choose a format for the campaign objective
Format selection should connect audience context, creative requirements and the action you want visitors to take.
Display and native
Display supports recognizable placements with clear dimensions. Native creative fits the surrounding content while retaining advertising disclosure. Prepare headlines, image crops, destinations and mobile variants for the intended inventory.
Video and mobile
Video briefs should identify placement, creative length, player controls and measurement. Mobile web and application campaigns have different rendering and integration requirements. Confirm supported devices and event ownership during planning.
Match measurement to the format
For reach, define eligible impressions and frequency. For traffic, distinguish measured clicks from qualified visits. For lead or purchase goals, specify the conversion, attribution window and deduplication. Evaluate user experience alongside the performance metric.
Prepare assets and a test
Use the creative checklist and agree on format availability with the team. Send a campaign brief with target markets and budget; a proposal confirms the eligible placements and launch requirements.
Campaign and reporting scope
Cumulative network totals, monthly activity and individual campaign results describe different measures. Compare the same date range, inventory, attribution window and currency. Campaign availability, delivery requirements and commercial terms are agreed for your brief.