Prepare creative for review
Clear creative, an accurate offer and a usable destination make campaign review and launch more efficient.
Describe the offer accurately
Use consistent pricing, eligibility and availability across the ad and landing page. Identify the advertised business and avoid misleading download buttons, hidden charges or claims that cannot be supported by the advertiser. Include any disclosures relevant to the offer and audience.
Provide usable assets
Share dimensions, file formats, language variants, click destinations and version names. Prepare responsive crops, readable text and appropriate alternative text. Video briefs should include length, sound behavior, controls and the intended placement.
Check the destination
Use HTTPS and test links on mobile and desktop. Make contact details, privacy information and consent requirements easy to find. Avoid intrusive redirects and ensure that advertised actions can actually be completed. Do not place credentials or personal customer data in destination URLs.
Agree on revisions
The review team confirms source-specific requirements and any changes before launch. Keep an approved version list and a responsible contact for replacements. Read the terms and submit a campaign brief for the intended formats.