Understand the outcome behind a case
A useful case discussion connects the campaign objective, audience and measurement method to the reported outcome.
Start with the business goal
Explain whether the campaign sought reach, qualified visits, leads, purchases or app events. Record the offer, countries, languages, formats and landing-page experience. These details determine whether a result is relevant to your own plan.
Compare consistent measurements
Ask which date range, attribution window and conversion definition apply. Distinguish clicks from qualified visits, revenue from profit and delivery from unique reach. Include currency, fees, refunds and deduplication when calculating CPA or ROAS.
Review the campaign decisions
Discuss the creative, source selection, targeting and optimization steps behind the result. Consider sample size, seasonality and changes in audience mix. A historical case can inform a test plan without predicting an identical outcome for a different campaign.
Build your next test
Bring your objective, target market, budget and approved destination to the advertiser team. Agree on reporting and stop conditions before launch. The planning guide helps organize the brief.
Put partner experience into your own plan
Customer feedback and campaign experience can help identify the questions to ask when preparing a partnership.
Campaign goals
Discuss the customer’s objective, audience, creative and destination alongside the reported outcome. Different campaign goals need different measures, so choose the event that matters to your business before comparing results.
Publisher priorities
Consider revenue, integration effort, payment processes and the visitor experience together. Share your property’s traffic sources, placement requirements and commercial expectations when discussing a partnership.
Service and support
Define who owns onboarding, approvals, reporting and support. Keep an enquiry reference and document the agreed process for replacements, paused campaigns and reporting questions.
Begin a useful conversation
Send your objectives through the contact form. The campaign guide and publisher guide explain what to prepare for a focused review.