Plan campaigns across different environments
Cross-platform planning brings together the campaign goal and a consistent reporting contract while respecting each inventory type.
Map the environments
List desktop web, mobile web and applications separately. Describe countries, languages, audience context and creative formats. Review which placements and targeting controls are available for the intended campaign through your account contact.
Define the outcome
Decide whether the goal concerns reach, qualified visits, leads, purchases or application events. Assign measurement ownership and agree on attribution windows. Avoid adding platform totals together without checking duplicate events and reporting definitions.
Coordinate assets and pacing
Prepare suitable dimensions, language variants and destinations for each environment. Allocate test budgets and review device-level results before shifting spend. Check the user journey from creative to destination and any consent or app-store requirements.
Access and support
Existing partners should use the platform address provided by their account contact. New campaigns begin with a reviewed brief. Never share login credentials in public forms; use account help for access questions.
Campaign and reporting scope
Cumulative network totals, monthly activity and individual campaign results describe different measures. Compare the same date range, inventory, attribution window and currency. Campaign availability, delivery requirements and commercial terms are agreed for your brief.