Guides for campaign and publisher teams
Explore practical resources for planning, quality review and collaboration with Gaiamobi.
Traffic channels and quality
Learn how to describe editorial, shopping, technology, travel, learning and community audiences. Separate the subject matter from organic, direct, referral or paid acquisition. Read the traffic quality guide.
Campaign planning and measurement
Define an objective, market, budget, creative and conversion event before launch. Agree on attribution, reporting timezone, currency and stop conditions. Read the campaign planning guide.
Publisher preparation
Organize property information, placement requirements, traffic-source disclosures and commercial questions. Plan a controlled integration and a clear support handoff. Read the publisher guide.
Ask a practical question
For a specific implementation or campaign discussion, send your brief through contact. Include a public URL, the relevant dates and the outcome you want to understand. Keep personal visitor data and account credentials out of the public form.
Campaign and reporting scope
Cumulative network totals, monthly activity and individual campaign results describe different measures. Compare the same date range, inventory, attribution window and currency. Campaign availability, delivery requirements and commercial terms are agreed for your brief.