Plan placements around the visitor experience
An ad unit combines its format, page position, dimensions and delivery rules. Review each placement individually before scaling.
Display placements
Map desktop and mobile positions and supply screenshots or a public page. Record the space available, responsive behavior, lazy loading and how the layout behaves before an ad arrives. Reserve dimensions so loading a placement does not shift surrounding content.
Native placements
Choose positions near relevant content and use clear advertising disclosure. Describe the image crop, headline limits, destination and editorial context. A native placement should remain distinguishable from the publisher’s own editorial material.
Video and mobile inventory
Share the player environment, controls, placement and supported creative requirements. For applications, identify the store listing, operating systems and integration owner. Availability, SDK requirements and supported formats are agreed during property review.
Compare placements
Review viewability, engagement, revenue and invalid traffic using the same reporting period and denominator. Assess page speed and user controls alongside yield. Send your proposed units through the publisher enquiry form.